Released on: October 10, 2007, 4:54 am

Press Release Author: Louise Mapp

Industry: Internet & Online

Press Release Summary: Mobile phone provider O2 has finally announced details of its
upcoming broadband service, due to be launched on 15 October.

Press Release Body: Having repeatedly delayed its launch, O2 announced a modest
target of one million customers and a profit on the new service by 2010. It promises
"to make broadband better" by addressing "the frustrations that have created
dissatisfaction and create an overall service quality that sets a new standard in
the broadband market."

Michael Phillips, BroadbandChoices.co.uk product director, comments: "O2 has
described its service as 'a breath of fresh air'. It is making some impressive
promises to make customer frustrations over hidden costs, bad customer service and
technical complexity a thing of the past.

"If it can keep those promises it will prove a popular addition to the UK broadband
market. For O2 pay-monthly customers these packages also offer great value at high
speeds.

"O2 is taking the moral high ground and capitalising on broadband providers' recent
bad press over the promised speeds that they fail to deliver. O2 has said that it
will check customer lines up to a month after they sign up to ensure people are
placed on the correct package and that they only pay for the speed that their line
can support.

"If O2 Broadband can keep up with the good reputation and speeds of Be Broadband,
which it owns and whose network it will use, it could well exceed its target of one
million customers by 2010 - especially since it already has
17.8 million UK mobile phone customers," concluded Phillips.

O2 Broadband will initially be available to 50 per cent of the UK and packages will
come with a free wireless router, McAfee security and parental controls, and 24 hour
technical support on a free phone number.

The three O2 packages to go live on 15 October will be:
 The Standard Package at £7.50 per month for up to 8Mb
 The Premium Package at £10 per month for up to 16Mb
 The Ultimate Package at £15 per month for speeds of up to 20Mb

About BroadbandChoices.co.uk: http://www.BroadbandChoices.co.uk
BroadbandChoices.co.uk is a broadband comparison service in the UK. Unlike other
comparison sites, BroadbandChoices.co.uk doesn't just focus on price but total
package value. Consumers can now refer to this impartial Website to access the
latest broadband advice and deals, to help them make the right choice.

What makes BroadbandChoices.co.uk different:
 Most comprehensive range of consumer guides and advice
 Emphasis on value rather than cost alone
 Variety of ways to rank products according to individual priorities
 Detailed product information
 A community of like minded people where you can read reviews or share your
thoughts
 Up-to-date information regarding key industry developments
 Access to bespoke interactive tools (speed tester & download monitor)




Web Site: http://www.broadbandchoices.co.uk

Contact Details: For further information contact:

Rachel Lear / Louise Mapp
Ascent PR
T: 0118 988 0501
E: rachel.lear@ascentpr.co.uk

Michael Phillips
BroadbandChoices.co.uk
T: 020 7700 3245
E: michael@broadbandchoices.co.uk